YUP developed a high-end product photography and video concept inspired by the launch of Poppi’s Rose Raspberry soda for DrinkPoppi.com. The project focused on capturing the vibrant, refreshing personality of the new flavor while producing modern campaign assets designed for digital platforms. Through refined studio lighting, bold color balance, and clean composition, the campaign highlights the distinctive pink tones of the product while maintaining a polished aesthetic built for social media distribution and web campaign environments.
Launching a new flavor requires creative that immediately captures attention while staying aligned with the brand’s visual identity. The goal of the Rose Raspberry campaign was to showcase the fresh personality of the drink while creating visuals capable of standing out in highly competitive social media feeds. The content needed to highlight the product’s vibrant color and modern brand personality while remaining clean, bold, and recognizable.
YUP produced the campaign in a controlled studio environment designed to emphasize color, texture, and product clarity. The creative direction focused on highlighting the signature pink palette of the Rose Raspberry flavor while maintaining a minimal background that allowed the product to stand out visually. By combining controlled lighting, clean product framing, and high-resolution photography, the campaign delivered a series of versatile creative assets designed to translate seamlessly across web placements and social media campaigns supporting the new flavor launch.
The campaign assets were designed to capture attention quickly within modern digital environments. The vibrant color palette and polished product visuals ensure the Rose Raspberry soda stands out across social feeds, website placements, and digital advertising creative.
The project delivered a collection of flexible photography and video assets designed for multiple campaign placements.
With social media driving product discovery for beverage brands, the campaign visuals were designed to feel native to modern platforms.
By focusing on the unique color and personality of the Rose Raspberry flavor, the campaign reinforces Poppi’s playful and modern brand identity.
The Rose Raspberry concept campaign began with a creative direction focused on capturing the vibrant personality of the new Poppi flavor. The production emphasized color, texture, and product clarity, using controlled studio lighting and minimal compositions that allow the drink’s bold pink palette to become the centerpiece of the visuals.
Every image and video asset was created with digital distribution in mind. The creative approach focused on producing clean, high-impact visuals that translate seamlessly across social media, website placements, and campaign marketing environments where strong product imagery is essential for capturing attention.
